Why did Sleep Train change to Mattress Firm?
The Sleep Train changed into a mattress firm to establish even better customer service.
If you are a business-minded person, you would want to do everything to increase your sales, am I right?
So if a method isn’t cut out for you, try implementing another way. I mean, change is expected in this world.
The Mattress Firm is an example of a business change. For most of you wondering whether Sleep Train changed into a Mattress Firm, here are your answers.
Let’s take a good look at the business change of the Sleep Train in improving their business.
What Is Sleep Train?
Sleep Train is a retail manufacturer of a company named The Sleep Train Inc., located in California.
Dane Carlsen sold 24 of its stores and 30% of its business to Fenway Partners, who own Sleep Country USA.
In 2002, Sleep Train announced that they would purchase 54 mattress stores while nearing their bankruptcy.
After a year, they sold the Sleep Country to Simmons Company. Three years later, the Sleep chain purchased 55 stores from the Simmons.
Reason Why Sleep Train Changed To Mattress Firm
So why did Sleep Train change to Mattress Firm? There is a reason for the benefit of the company.
The Sleep Train then changed its name because of the following reasons, acquiring more and more mattresses’ store chains.
According to an interview with Mattress Firm CEO Ken Murphy, they have evaluated the best customer service practices.
Changing the name into one store is what they’ve thought is the best idea.
The thought of all various brands of mattresses under one name is a great thing that shows the unity of all the brands.
Under the Mattress Firm’s one name, they believed that they could better select and price.
Benefits Of Sleep Train Mattress
Incorporating different brands and making it under one name may sound a lot of paperwork, but it offers many benefits.
Benefit #1. Protection of assets
With the unification of companies, it is a great way to protect your assets.
A corporation has its properties and liabilities.
For example, the corporation had incurred debts and is sought to pay.
The corporation’s assets will be the payment.
The shareholders and other owners are free from worrying since their own houses and properties can’t be used to pay the corporation’s debts.
Benefit #2. Easier access with capital
Since a corporation is a unified group of companies, doing this business is also summarized.
You won’t need to deal with countless numbers coming from various stores but have a single capital value to avoid confusion.
Benefit #3. Credibility of business
The benefits of a unified group of companies are not limited to finances only.
Some suppliers and manufacturers consider incorporations a lot more stable than non-incorporated ones.
Incorporating your business will also prevent you from getting dragged into entanglement with other companies.
Benefit #4. Anonymity
A corporation could provide anonymity to its shareholders.
If you are a small-time business and don’t want the public to know that it is yours, incorporating it is your best choice.
Of course, adding some changes to a company will have an outcome.
Whether it is positive or not, it’s business.
It does not mean automatic success.
The success still lies in the one that manages the incorporation.
But there are many companies as we’ve known today that have been successful upon joining incorporation.
Here are the results of incorporating companies:
Company #1. Apple Inc.
Apple incorporation is responsible for bringing mobile communications, personal computers, and gadgets with the latest technologies.
I mean, who else hasn’t heard of Apple? It’s best known for its iPhones, iPads, and Mac.
Company #2. Microsoft Corp.
Next to apple, Microsoft Corp. is also one of the leading manufacturers of gadgets and soft wares worldwide.
Company #3. Industrial and Commercial Bank of China Ltd.
It is a trade and finance bank that offers loans and personal wealth management.
The company also engages in investments for the accounts of its customers and is achieving huge success.
These are just the top 3 incorporations that have achieved great success over the years.
It did not happen over time, but as time goes by and after the good management, their risk has bare fruit of success.
Will we be looking forward to Mattress firm’s outstanding achievements soon? We will find out.
Mattress Firm Status
Mattress Firm, as of today, is achieving a great name in the US and worldwide as a supplier of various brands of mattresses.
They are becoming more successful as time passes by.
Taking under one name, Mattress Firm indeed made many of their customers happy and left them satisfied with every transaction.
With that, you can tell how companies adapt to the changing needs of people.
And thankfully, they come up with better products that help us live comfortably.
But we should always take care of our things to lengthen their lifespan.
So, you want to read this article on how to carry your mattress correctly.
That is all.
In conclusion, the reason Why did Sleep Train change to Mattress Firm is for the well-being of the whole company itself.
They did it for their customers, but they will gain more with the change they have implemented.