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How to Start a Pillow Business

You might be interested in learning how to start a pillow business if you have an eye for style and you’re looking for a profitable business venture.

Pillows can transform your room and take it from a summer, tropical vibe to a winter wonderland. They add a finishing touch to any room, making them one of the cheapest ways to transform your home. With that, many people are interested in purchasing high-quality and decorative pillows.

This means that there’s a market for pillows if you’re looking to start a pillow business. Here’s a quick guide on starting a small pillow business:

 

How to Start a Pillow Business

Determine the Structure of Your Business

Before you open your doors to the public, it’s best to sit down and create a comprehensive business plant. You’ll need to consider your budget and the time you spend running your business (full-time or part-time). You might also need to figure out whether you’ll need a partner or run a solo venture.

These are just some of the few things you need to get sorted before you decide to sell your pillows on the market.

 

Know Your Market

It’s important to study your market to determine who your target audience is – or the people who are interested in buying your pillows. Do your research on current trends, read interior decorating magazines and publications, and visit fabric stores to see what works best for the type of pillows you’re looking to sell. Decide the type of pillows you want to make and figure out whether you want to make custom pillows for your clients.

It may also help if you hand out your contact information to fabric stores in your area. These stores usually keep a registry of local designers and artists which you could interview to gain insight on what the market is like.

 

Research on the Costs

When it comes to running a business, including a pillow business, you need to spend money to make money. Research the costs associated with producing pillows so you’ll know how much you’ll need to charge to make a profit.

Be sure to include the cost of materials, labor costs, shipping, packaging, marketing, and selling fees. These factors can affect the price per pillow.

 

Look for a Place to Sell Your Pillows

Another thing you want to determine is where you want to sell your pillows. Most people start small, so they sell their pillows online via social media platforms or online selling platforms like Etsy or Shopify. Aside from online selling, you can also participate in craft shows and other activities. You can also try partnering with local retailers and small businesses in your area to see if they are interested to carry your products. You don’t have to do everything at once, but it’s best to plan for growth and expansion as early as now.

 

Market Your Business

Now that you know what you want to sell and where you want to sell them, the next step is to tell everyone about your new business venture! There are several marketing options available and what works for you may not work for others. With that said, here are some of the marketing and advertising ideas you might want to consider for your pillow business:

 

Create a business website

Creating a website is a strategy most small-time business owners often overlook. However, customers are evolving and they want to know more about the products they want to buy. So, the first thing they do is to make a quick Google search on a brand or company that piques their interest. Creating a website ensures that your customers are able to find what they’re looking for.

 

Blogging

Once your website is up, you can start blogging! With your own website, you’ll have the creative freedom to write and post whatever you think is valuable to your audience. You also have the option to reach out to other websites and write for them.

 

Social media marketing

Social media is one of the best ways to market your pillow business. You can exclusively sell your products on Facebook or Instagram while creating valuable content for your clients. You can post memes, business updates, product videos, and other ideas that are useful for your target market. In this way, you’ll be able to build a relationship with existing and potential customers alike. It’s also a great way of getting the word out about your business.

 

Email marketing

Many people think that email marketing isn’t as effective as it was before. However, it’s still one of the most powerful tools in attracting more business to your business as it allows you to directly interact with your customers. But you need to ensure that you also add value to the emails you send. If you spam your customers, your emails will end up in the spam folder.

 

Final Thoughts on How to Start a Pillow Business

Starting a pillow business from the ground up is a fun and exciting venture. While the thought of being an entrepreneur can be overwhelming, it helps to know how to start a pillow business. We hope that these tips can help you pursue your passions and make a living out of them.

How To Use Lumbar Pillow

How To Use Lumbar Pillow. Best Overall Guide

If you want to know how to use lumbar pillow correctly, you must consider your sleeping position. Remember that lumbar pillows are essential for keeping your spine in a neutral position. However, using it will vary for every sleeping position to prevent tension and pain. 

It would help if you also considered making a lumbar pillow yourself. This way, you can modify it according to your body and needs. You can learn more about making the most of your lumbar pillow below. 

 

How To Use A Lumbar Pillow For Every Sleeping Position

A lumbar pillow is a useful addition when sleeping in every position. This way, you can ensure that your spine is neutral, and you can prevent back pain and other stress in different body regions. However, you should know how to use lumbar pillow according to the way you sleep. 

 

Back sleepers

Even though sleeping on your back is the most recommended position due to it being the closest to the natural posture, you should still place a lumbar pillow on your lower back. What this pillow does is it will fill the gap between your back and the mattress and support this region. 

Remember that the lumbar region is the place where the spine curves inward when you’re sleeping on your back. It’s one of the reasons why you might be waking up with back pain. It would be best if you also elevated your legs to help with the weight in the hips and add another pillow under your neck where there’s a space between it and the pillow or mattress. 

After placing the lumbar pillow and other additions, you should check if your ears, shoulders, and hips are aligned with each other. Using a pillow too high for the head can strain your neck, shoulder, and back. On the other hand, be sure that your lumbar pillow stays under your lower back throughout the night. 

 

Side sleepers

Another sleeping position that is supportive of the spine is on your side. Some people can’t sleep on their back, such as pregnant women or those suffering from breathing and acid issues. So how should you use a lumbar pillow if you’re a side sleeper?

Like sleeping on your back, you’ll notice no support between the area above the hip and the mattress. As a result, your spine bends downwards and cause straining and discomfort. Place a lumbar pillow in this region to fill the gap and support your back and use other pillows for the head, neck, shoulders, and legs.

How to achieve this? When sleeping on your side, you might benefit from a contour pillow for your head, neck, and shoulders. It has the curves to support these parts and relieve pressure. You can also add a pillow between the legs to help with the hips’ weight and encourage a neutral spine when sleeping on your side. 

 

Stomach sleepers

Perhaps one of the most discouraged sleeping positions is on your stomach. This is because your neck turns too far from the back, unnatural for the spine and neutral posture. However, you can still use a lumbar pillow to support healthy sleep. 

Since you flex your lower back when you sleep on your stomach, use the lumbar pillow below your abdomen to keep the spine level. It would also be best if the pillow you use is flat, similar to the one you use for your head. You can flatten a pillow, depending on the material, and use the lumbar pillow, not for the lumbar region but the pelvis area. 

 

What about combination sleepers?

Not everyone stays in one position throughout the night. If you’re guilty of sleeping in one position only to wake up in another, get the proper lumbar pillow to ensure that your lower back is well-supported. To complement your various switches, you should use a lumbar belt. 

What is a lumbar belt? Think of this as a pillow that surrounds your waist above the hip. Because it wraps around you, you can ensure that all sides of your lower back will be supported even if you change sleeping positions. 

 

Types Of Lumbar Pillows

It’s essential to experiment with pillows and sleep positions to avoid back pain. Therefore, it will be useful to know about the different types of lumbar pillows for sleep. While they may vary in materials, the most significant difference among them is their shapes. 

The most common lumbar pillows are cylindrical because you can easily slide them under the mattress gap and lower back when you sleep on your side or back. Another lumbar pillow is triangular to support the back, similar to when you use a lumbar pillow while sitting. And finally, there are lumbar belts that you can wrap above the hip, ideal for sleepers that move a lot during sleep. 

 

Conclusion

Do you frequently wake up with lower back pain? Perhaps it’s time you familiarize yourself with using lumbar pillow according to your sleeping position. For example, both back and side sleepers can fill the gap between their back and the mattress with a lumbar pillow. 

However, those who sleep on their stomach must use the lumbar pillow on the pelvis area instead. Following these guides should help keep the spine neutral and lessen the pressure on the back. It would be best that you also get the appropriate pillow for your upper and lower body. 

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