You might be interested in learning how to start a pillow business if you have an eye for style and you’re looking for a profitable business venture.
Pillows can transform your room and take it from a summer, tropical vibe to a winter wonderland. They add a finishing touch to any room, making them one of the cheapest ways to transform your home. With that, many people are interested in purchasing high-quality and decorative pillows.
This means that there’s a market for pillows if you’re looking to start a pillow business. Here’s a quick guide on starting a small pillow business:
Determine the Structure of Your Business
Before you open your doors to the public, it’s best to sit down and create a comprehensive business plant. You’ll need to consider your budget and the time you spend running your business (full-time or part-time). You might also need to figure out whether you’ll need a partner or run a solo venture.
These are just some of the few things you need to get sorted before you decide to sell your pillows on the market.
Know Your Market
It’s important to study your market to determine who your target audience is – or the people who are interested in buying your pillows. Do your research on current trends, read interior decorating magazines and publications, and visit fabric stores to see what works best for the type of pillows you’re looking to sell. Decide the type of pillows you want to make and figure out whether you want to make custom pillows for your clients.
It may also help if you hand out your contact information to fabric stores in your area. These stores usually keep a registry of local designers and artists which you could interview to gain insight on what the market is like.
Research on the Costs
When it comes to running a business, including a pillow business, you need to spend money to make money. Research the costs associated with producing pillows so you’ll know how much you’ll need to charge to make a profit.
Be sure to include the cost of materials, labor costs, shipping, packaging, marketing, and selling fees. These factors can affect the price per pillow.
Look for a Place to Sell Your Pillows
Another thing you want to determine is where you want to sell your pillows. Most people start small, so they sell their pillows online via social media platforms or online selling platforms like Etsy or Shopify. Aside from online selling, you can also participate in craft shows and other activities. You can also try partnering with local retailers and small businesses in your area to see if they are interested to carry your products. You don’t have to do everything at once, but it’s best to plan for growth and expansion as early as now.
Market Your Business
Now that you know what you want to sell and where you want to sell them, the next step is to tell everyone about your new business venture! There are several marketing options available and what works for you may not work for others. With that said, here are some of the marketing and advertising ideas you might want to consider for your pillow business:
Create a business website
Creating a website is a strategy most small-time business owners often overlook. However, customers are evolving and they want to know more about the products they want to buy. So, the first thing they do is to make a quick Google search on a brand or company that piques their interest. Creating a website ensures that your customers are able to find what they’re looking for.
Blogging
Once your website is up, you can start blogging! With your own website, you’ll have the creative freedom to write and post whatever you think is valuable to your audience. You also have the option to reach out to other websites and write for them.
Social media marketing
Social media is one of the best ways to market your pillow business. You can exclusively sell your products on Facebook or Instagram while creating valuable content for your clients. You can post memes, business updates, product videos, and other ideas that are useful for your target market. In this way, you’ll be able to build a relationship with existing and potential customers alike. It’s also a great way of getting the word out about your business.
Email marketing
Many people think that email marketing isn’t as effective as it was before. However, it’s still one of the most powerful tools in attracting more business to your business as it allows you to directly interact with your customers. But you need to ensure that you also add value to the emails you send. If you spam your customers, your emails will end up in the spam folder.
Final Thoughts on How to Start a Pillow Business
Starting a pillow business from the ground up is a fun and exciting venture. While the thought of being an entrepreneur can be overwhelming, it helps to know how to start a pillow business. We hope that these tips can help you pursue your passions and make a living out of them.