How Do Mattress Stores Stay In Business? 5 Best Reasons Why!

Are you wondering how do mattress stores stay in business? Any city you’ve been to, you see a mattress store open.

The stores appear to be empty and deserted, and yet there’s still a new one opening.

They’re found all over, but according to statistics, the average adults buys a mattress are once every five to ten years.

It’s a phenomenon that left us confused and wondering.

Why are there so many stores for mattresses?

The display room appears to be frequently empty- how do they keep up and stay open?

With infrequent purchases and high overhead, are the owners still generating profit? How do they manage to survive?

These might be the questions running in your head every time you pass a mattress store.

You might laughingly think that the main reason for their existence is that humans just love sleeping. But there’s an economic reason for that.

In a short moment, your queries will be answered. Just keep scrolling.

 

how do mattress stores stay in business

Reasons On How Mattress Stores Stay In Business

How do mattress stores stay in business?

You’ll be surprised that according to Global Market research for mattresses, it is projected to grow at the rate of 6.8% during 2018-2023.

In fact, according to IBIS World, nearly 16,000 mattress stores are open, with 175 online bed-in-a-box companies in the United States only.

Among any other nation globally, the U.S. spends most on mattresses, making its market generate revenue of over $14.5 million this year with an annual growth of 0.9 percent.

Why so many? You might be surprised upon knowing those data, especially today where the economic situation is alarming.

Just keep on scrolling to know the answers.

 

#1. Introduction of new technology

Introducing new technology in the mattress industry has made it easier for consumers to have customized mattresses according to their liking.

Its the willingness to explore new and improved mattresses as high as what the industry is aiming to achieve.

This strategic action makes an average consumer replace their mattress every eight (8) years.

 

#2. Growing demand for mattresses in the hospitality industry

The other factor that influenced the demand for various types of mattresses is the hospitality industry’s growth.

International hotel chains focus on providing excellent comfort and sound sleep to attract more customers making the mattress market boost.

 

#3. High-margins and low overhead

This stage is where economics comes into play. The demand for mattresses has the highest profitability when it comes to retail.

In a report, although some store chains could gain profitability of 5 percent, mattresses have a 40 to 50 percent price margin.

A $3,000 mattress might only cost $300 to manufacture, which gives a 900 percent markup.

Furthermore, according to a report, a mall-located mattress store may only need to sell 20 mattresses a month to pay a rental fee.

Unlike McDonald’s, which has to sell a half-million burgers to cover its rent.

The bottom line is that retailers are not required to sell that many mattresses to cover operational costs and profit.

With lesser items to sell, mattress stores don’t require a floor full of salespeople, giving them a lower overhead than other businesses.

They don’t typically have a lot of staff working at a time. Most of the staff work on a commission basis, often dealing with factory-direct products.

It might answer how mattress stores can sustain those seemingly empty showrooms with only one employee sitting behind a desk.

 

#4. One of the few businesses where customers prefer to buy in-store versus online

It is considered a huge deal to buy a new mattress.

Before you buy another one, you’ll probably be using it for at least 8 to 10 years. Plus, about 33 percent of your time is spent sleeping.

Because of this, a lot of people do not want to buy a mattress blindly.

Since this is considered a major purchase (both in price and importance), clients tend to purchase mattresses in person rather than online, equivalent to buying furniture or a car.

Before making their order, even clients who plan to buy a mattress online will always visit a retail store.

It means extra foot traffic in shops and a chance for businesses to give deals and discounts to consumers who were only looking to browse.

 

#5. Lower product losses

If the owners cannot sell mattresses, they can still store them for a while.

People do not purchase mattresses very much, but they can be sold for over a thousand each by a mattress manufacturer.

Unsold mattresses also hold their value very well. It is still possible to sell a mattress that no one has bought for a few years at the same price.

And all of them would finally buy a mattress or two.

 

Final Words

How do mattress stores stay in business?

While theories of mattress conspiracy are fun and entertaining, the truth boils down to successful economics.

We all need a mattress to have a sound and comfortable sleep.

Truly this type of business offers necessary products but the least costly retail stores to operate.

I hope upon reaching this point, your queries are thoroughly answered.

Your time and effort are greatly appreciated.

how to make my bed softer

How To Make My Bed Softer? 5 Best Ways!

If your bed turns out to be more like a bench, then you probably have a question in mind “how to make my bed softer?”

Or maybe you purchased a bed that too firm, or switched your sleeping positions to the side.

Maybe it’s your partner who is requesting a softer bed.

Whatever reason you have in wanting your bed to be softer, there are a lot of ways that you can do to achieve it.

and the good news is that they are all simple to do.

 

Different Ways I Did To Make My Bed Softer

I don’t want to keep you waiting, below are things that I did in my bed to make it softer.

You can consider these tips and see if they will work the same for you.

Here are the ways on how to make my bed softer:

 

#1. Breaking in the new mattress

In case you recently bought a new bed and you think that it is too firm, maybe, it just needs some more time for it to break slightly.

This is comparable to your newly bought shoes that need to be worn first.

To break it in, you just have to sleep on it every night.

But if you want to make the process quicker, you can walk all around it literally for a few minutes.

If you have kids, you can ask them to play with you by allowing them to jump on the bed.

The majority of the companies selling mattresses indicate that it will take more or less than 60 days before a new mattress can break in.

 

#2. Flipping the bed

In case your mattress is flappable, then maybe it’s time for you to flip it and start using the other side this time.

Some companies manufacture mattresses with varying firmness levels for every side.

In such a case, the flip side of the bed may be softer than the current side that you are using.

It is also recommended that you rotate the mattress every once in a while.

Doing so will prevent it to sag or indent permanently.

Permanent indentations often cause the bed to be firmer because its comfort layers are compressed already.

But the frequent rotation of the mattress will prevent it from happening.

That is because the heavier parts of the body such as your shoulder or hips will be concentrated on different spots.

But also take note that impressions and sagging can also be an indicator that it is already time for you to change your mattress for a new one.

 

#3. Checking the trial period

In general, mattress manufacturers have a certain trial period for their products wherein you can try out the new bed at your house before deciding on a purchase.

Commonly the trial period extends up to 200 nights or more depending on which company you get it from.

So in case you recently purchase a new mattress, try checking if it still falls under the trial period.

If so, you may be eligible to return it and get a refund.

What’s even good about free trials is that the company itself will go to your house and pick the mattress. No hassle for you!

 

#4. Getting a mattress topper for a softer bed

Speaking of mattress toppers, a lot of options are available for you online.

You can try checking Amazon as they have cheaper offers even if you get a whole new bed.

You can choose from different kinds of mattress toppers.

Some are designed in such a way that it can provide added pressure relief while other are for body contouring.

I recommend you get a thick mattress topper that is made of memory foam. But you might as well get a wool mattress topper or a goose-down mattress topper.

If you ask why? Simply because they are the softest kinds of mattress toppers.

Some people would opt for a mattress pad. However, mattress toppers can offer plusher. Plus, they are thicker.

 

#5. Try warming it up for more comfort

Some materials used for mattresses such as airy polyurethane or memory foam tend to be a bit sensitive to temperature.

Making the room warm is very helpful in making the bed softer.

To do this, you can try to adjust the thermostat, used flannel sheets, or a heated blanket.

Doing this can also make your bed even more comfortable.

 

It’s A Wrap!

So those are the ways that I tried on how to make my bed softer.

But if all of them still seem not to work for you, the last option is to buy a softer mattress.

You have to know that the level of firmness of your mattress is essential for the health of your spinal.

A bed that is too firm, worn out, or sagging can cause your body to be stiff, or worse, you will have trouble sleeping and this may lead to some other issues.

With that being said, it would be best to get yourself a new bed in case all the tricks and tips provided for you did not help.

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