Do you want to learn how to make a donation website? If yes, follow this guide to make the website more encouraging for potential donors. For sure, you’ll see a significant increase in the donations received online.
Consider your website as something as a personal assistant. Set it up properly to receive lots of donations easily. Also, it’s going to be easy for them to donate online. Plus, it eliminates the administrative work that comes with processing the donation.
Get started with these six easy steps to follow in the setup of your donation website.
Steps To Make A Donation Website
#1. Create a page for donation
What’s with a donation page? It serves its purpose as a sales pitch on a single page. It includes all the essential information needed. This way, they could donate to the organization you’ve built.
On this page, someone’s being directed after being asked to donate. But before anything else, know that the human brains are wired to make us feel good. is true when it comes to donating. Therefore, anything that did to increase such feelings also increases your donations.
Mission
This part informs potential donors to know your organization’s existence. It convinces them further the reasons for donating. It is simply the most significant thing donors want to know before they donate.
Branding
The branded donation pages are likely to receive seven-hundred percent more donations than the generic ones. It is based on a study involving 45,000 non-profits. For one, branded donation pages tend to become more trustworthy.
Story of Someone Helped
It’s a good idea to post the image of someone helped by your organization. That also includes the story of generosity. They can better identify the story and the image of a single person than a group of people.
Breakdown of the Donation
It is second to the essential information a donor is eager to know. It is in terms of deciding if they want to donate.
A personal message from the board or the president
An expert in page donation suggests this.
Make the goal of asking for a donation attainable
Some donation pages tend to forget to ask for a donation copy. But, people would donate more likely if they were asked to. When you do so, avoid the so-called fund crushing. It involves the use of abstract or large numbers. It will not invite them any longer to give.
Don’t post something like “donate $20 to end massive hunger”. This doesn’t motivate them to give as it doesn’t make a difference.
Better to present only attainable goals. It’s ok instead to post “donate $20 to help our org send $1000 worth of food packs in still developing countries.”
#2. Collect donor’s information thru a donation form
It is part of how to make a donation website. And this is what successful non-profit organizations do. The donor information is kept in a database. It’s just being asked for some repeat donations. It increases donations further. Around thirty percent of the new donors also donate again. It gives time to find newer donors.
Collect the information of donors instantly. Link the donation form to the contact database. Ensure to include these fields below.
- First name & last name
- Email & address
- Phone number
#3. Set up thank you messages and automated tax receipts
This step is geared at increasing donations and saving more time. Automate things with the use of the software. The program called WildApricot can send out a tax receipt automatically. Thank you message is sent instantly to someone donating to your website.
Make it a goal for your donation page to be shareable. That way, more people will be informed about it, leading them to donate. To help you understand further, know how to set up a donation for fundraising success.
Add something as tweetable to the donation page
Tweetable means to say a pre-written tweet. Someone could click it easily. And, it can be shared with Twitter followers.
Include a share button for people to share your donation page. It will ask people to share it, thus leading to an increase in donation.
Don’t forget to add a “donate button” on every website page. It is often found in the menu or at the top. This way, people who visit your site won’t forget to donate. They will also quickly locate the donation page. They may read your news and browse an upcoming event. But, they won’t miss out on giving their donation.
#6. Drive traffic to the donation page
Experts often recommend the eighty over twenty rule as a marketing tip. The twenty percent is used for creating content. The rest is the time spent promoting it. The internet has lots of clutter. It will push you more to spend time promoting yours.
Promote your donation page after getting it published. Promote it in months with such a high and natural giving trend. This makes it easier to get lots of traffic on the donation page.
Social media
Schedule the postings on social media using the Hootsuite version. So it is when you’ll be asking for donations.
Scheduled emails
Pre-write emails are good for asking for donations—schedule to send them automatically for months. Again, lots of tools can be used to set this up.
Blog
Get these blog posts published with exciting stories. Add a link for the donation page asking for donations. Even regular readers will learn more about it. They’ll then donate while still reading. If I were you, read on how to fundraise using a blog.
Wrap up!
Follow these six easy steps mentioned on how to make a donation website. With just a minor tweak, the donation will keep rolling in. Keep asking your donors, sponsors, and members for donations. Don’t ever forget to incorporate them all as part of a successful donation website! For more donation articles, check out how to start a donation drive and how to politely decline a donation request. Thanks for stopping by!